Sinzig, Rhineland-Palatinate
I like digging deep into a subject in order to build whole solutions that still hold up years later.
I like thinking at the seams. What a client wants and what is technically possible rarely line up, and two departments can look at the same problem from opposite ends. A solution that carries weight only appears once the requirements and the reservations of everyone involved lie side by side and can be weighed as a whole. That takes a fair amount of communication, empathy and creativity.
Context & focus
I come from marketing and I build things myself. Websites and online shops from the concept through the implementation to the hosting. Processes and tools that make the work possible and easier. Most recently as Online Marketing and Web Project Manager at a young agency in Aachen.
Positioning, communication concepts and naming. In agency practice for mid-sized clients, and in theory during my studies. A message only takes hold once it is fully integrated across every channel and medium.
Without ROI, nothing moves. KPIs are the basis of every decision, but they only mean anything in the right context. Learned from the ground up: running and optimising paid media campaigns, through to technical and editorial search engine optimisation, on-page and off-page.
Selection
Product
Your experience, fitted to any role. SkillVault is a digital portfolio of skills. A few clicks turn it into a new CV, tailored to the position at hand.
Study and brand
Empirical study on purchase decisions in grocery retail and online, plus e-commerce consulting. A reproducible naming and imaging framework for online shop products, and shop features derived to raise revenue.
Web
Someone knows someone, and because I get along so well with the internet, I now look after the websites.
I am open to working-student positions, internships and projects in marketing, on the web, or at the point where the two meet.